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The Science of Science Communication II

Monday, September 23, 2013

The Sciences of Communication

Lay Narratives and Epistemologies
    Doug Medin (Northwestern University)
    Ann Bostrom (University of Washington)
    Kevin Dunbar (University of Maryland)

Motivated Audiences: Belief and Attitude Formation About Science Topics
    Susan Fiske (Princeton University)
    Craig Fox (University of California, Los Angeles)
    Bill Hallman (Rutgers University)

Communicating Uncertainty
    Baruch Fischhoff (Carnegie Mellon University)
    David Budescu (Fordham University)
    Adam Finkel (University of Pennsylvania)

Social Networks
    Noshir Contractor (Northwestern University)
    Deb Roy (Massachusetts Institute of Technology and Twitter)
    Katherine Milkman (University of Pennsylvania)

Science Communication as Political Communication
    Dietram Scheufele (University of Wisconsin)
    Kathleen Hall Jamieson (University of Pennsylvania)
    Patrick Sturgis (Southampton University)

Tuesday, September 24, 2013

Science in a Time of Controversy

Keynote address: Responding to the Attack on the Best Available Evidence
    Kathleen Hall Jamieson (University of Pennsylvania)

Moderator:  Cara Santa Maria (Pivot TV)

Panel 1: Individual and Social Perceptions of Science: Three Cases
Geoengineering: Public Attitudes, Stakeholder Perspectives, and the Challenge of ”Upstream” Engagement
    Nick Pidgeon (Cardiff University)
What Good Is a Guideline that People Can’t Remember?: The Benefits of Extreme Simplicity in Communicating Nutrition Science   
    Rebecca Ratner (University of Maryland)
Enhanced Active Choice: A New Method to Change Behavior
    Punam Keller (Dartmouth University)
    Bill Hallman (Rutgers University)
    Rick Borchelt (US Department of Energy)

Lessons from Business
    Davis Masten (Cheskin)
    Peter Zandan (Hill+Knowlton)

Panel 2: Influences of Social Networks
The Science of Social Media
    Duncan Watts (Microsoft)
Charting Science Chatter Through Social Media
    Deb Roy (Massachusetts Institute of Technology and Twitter)
What Makes Online Content Viral?
    Katherine Milkman (University of Pennsylvania)
    Noshir Contractor (Northwestern University)
    Xeni Jardin (Boing Boing)

Panel 3: Narratives in Science Communication
Science Narratives: Mass Media and Ethical Considerations
    Michael Dahlstrom (Iowa State University)
How Scientists Talk to One Another About Their Science – and What the Public Hears
Kevin Dunbar (University of Maryland)
Tales Teens’ Tell: Interactive Media Communications Can Improve Adolescent Health
Julie Downs (Carnegie Mellon University)
    Melanie Green (University of North Carolina)
    Marty Kaplan (University of Southern California)

Collaboration: Surging Seas
    Gabrielle Wong-Parodi (Carnegie Mellon University)
    Ben Strauss (Climate Central)

Wednesday, September 25, 2013

Creating Collaborations for Communication

Welcome and orientation—Alan Leshner, CEO, American Association for the Advancement of Science

Concurrent workshops on four topics: climate change, evolution, obesity/nutrition, and nanotechnology. Each workshop will be coordinated by a team of five, including a science content expert, two researchers in the sciences of communication, a communication practitioner, and a professional facilitator.

Climate Change Workshop

Science content expert: Ralph Cicerone (National Academy of Sciences)
Communication researchers: Tony Leiserowitz (Yale University) and Nick Pidgeon (Cardiff University)
Communication practitioner: Joe Witte (Climate Central)
Facilitator: Lynn Litow Flayhart

Evolution Workshop
Science content expert: Eugenie Scott (National Center for Science Education)
Communication researchers: Robert Pennock (Michigan State University) and Ed Maibach (George Mason University)
Communication practitioner: Dan Vergano (National Geographic)
Facilitator: William Courville

Obesity/Nutrition Workshop
Science content expert: David B. Allison (University of Alabama in Birmingham)
Communication researchers: Julie Downs (Carnegie Mellon University) and Brian Wansink (Cornell University)
Communication practitioner: Kathleen Zelman (WebMD)
Facilitator: Ellen Harvey

Nanotechnology Workshop

Science content expert: Paul Weiss (University of California, Los Angeles)
Communication researchers: Elizabeth Corley (Arizona State University) and Dietram Scheufele (University of Wisconsin)
Communication practitioner: Julia Moore (Woodrow Wilson Center for Scholars)
Facilitator:  Richard Tanenbaum

Reports from the workshops—moderated by Alan Leshner (American Association for the Advancement of Science)

Wrap-up/lessons learned/next steps and adjourn, Alan Leshner (American Association for the Advancement of Science)

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